In keeping with Hawaii Tourism Association’s (HTA’s) commitment to provide industry partners with pertinent Hawaii marketing data, its Tourism Research Division recently issued separate sets of studies evaluating alternative accommodations and LGBT travel.
Two alternative accommodations studies, Hawaii’s Home and Vacation Rental Market: Impact and Outlook by JLL’s Hotels and Hospitality Group, and The Impact of Vacation Rental Units in Hawaii, 2016 by SMS Research and Marketing Services, provide an independent, factual analysis of how alternative accommodations affect tourism and housing availability statewide.
Daniel Nahoopii, HTA director of tourism research, said, “The depth and quality of information in the studies is illuminating, both in providing the public with a better understanding about alternative accommodations on a statewide level and how it is being utilized by visitors and residents.”
In addition, HTA issued four research studies about the profiles, preferences and sentiments of LGBT travelers to Hawaii from the United States, Canada, China, and Australia.
Two additional studies evaluating LGBT travel to Hawaii from Japan and Taiwan are in progress.
The studies are the first done on behalf of the State of Hawaii to analyze LGBT travel to the Hawaiian Islands.
Nahoopii noted the studies present insightful information that “provide travel industry businesses statewide with both a broader and more precise base of knowledge as to how they can capture a greater market share of LGBT travelers from our key source markets.”